Bad Bunny Named as the 2026 Super Bowl Halftime Performer

Bad Bunny is set to make history as the Super Bowl LX halftime show headliner, bringing Latin trap and reggaeton to one of the world's biggest stages.

Puerto Rican superstar Bad Bunny is preparing for a major stage: the Super Bowl halftime show.

The 31-year-old rapper, whose real name is Benito Antonio Martínez Ocasio, has been announced as the headliner for Super Bowl LX, scheduled for Sunday, February 8, 2026 at Levi's Stadium in Santa Clara, California.

The NFL revealed the news during halftime of the Dallas Cowboys vs. Green Bay Packers game on Sunday, September 28, 2025, and had teased the announcement on social media shortly before.

Bad Bunny shared an Instagram post giving fans a glimpse of the upcoming performance. In the video, he is perched on a goalpost by the beach as the sun sets in vibrant colors, with text hinting at the halftime show, which will be sponsored by Apple Music.

Super Bowl halftime shows have become highly anticipated cultural moments. Kendrick Lamar performed at last year's show with guest appearances from SZA, Samuel L. Jackson, Serena Williams, and Mustard, delivering the most-viewed halftime performance in recent history.

Previous headliners include Usher in 2024 and Rihanna in 2023. In 2022, Lamar shared the stage with Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige.

Before the official announcement, speculation had circulated that Taylor Swift might take the 2026 halftime slot. NFL commissioner Roger Goodell addressed the rumors during a September 3, 2025 interview on "TODAY."

"We would always love to have Taylor play. She is a special, special talent, and obviously she would be welcome at any time," Goodell said.

Later, Craig Melvin asked when an official announcement might be expected. Goodell joked, "I'm waiting on my friend Jay-Z. It's in his hands. I'm waiting for the smoke to come out." Jay-Z and his company, Roc Nation, produce the Super Bowl halftime shows.

With Bad Bunny confirmed, fans can now look forward to his first-ever Super Bowl performance, marking another milestone in his groundbreaking career.