Hailey Bieber Poses for Yves Saint Laurent in Daring Photo Shoot

Hailey Bieber is once again making waves in the fashion world, this time fronting Yves Saint Laurent's Fall 2025 campaign with a bold and striking new shoot.

Hailey Bieber has long been associated with Yves Saint Laurent, frequently wearing the luxury label's designs to major events and incorporating its leather handbags into her personal style.

Now, she has taken her relationship with the brand further by starring in a daring campaign for its Fall 2025 collection.

In a promotional image shared by the French fashion house, Bieber reclines on a black leather couch, legs apart, wearing an oversized black leather jacket layered over a red dress. She pairs the look with sheer polka-dot stockings and pointed heels, while a small YSL puffer tote strategically rests on her lap.

The model strikes a powerful pose, with one hand against her head and her hair styled to appear wet, gazing directly into the camera with an intense expression.

Bieber's connection to the brand has been evident in recent months. Just three months ago, in May 2025, she took part in Vogue's "In the Bag?" segment, where she emptied the contents of her YSL Y Tote bag.

There, she revealed items such as perfume, hand cream, a sleeping mask, Rhode accessories, and books, all while keeping the moment lighthearted.

She also made a statement in March when she arrived at Yves Saint Laurent's Paris Fashion Week show dressed head-to-toe in an all-black ensemble from the label.