Matthew McConaughey’s Mother’s Day Photoshoot with His Wife Sparks Buzz

The actor and businesswoman seem to be continuing a running "no pants" joke in a new campaign for their tequila brand, Pantolones. Last year, they recreated the cover of "How to Lose a Guy in 10 Days" with the same theme.

Matthew McConaughey and his wife, Camila McConaughey, celebrated Mother's Day this past Sunday with a twist.

In a joint Instagram post, the couple shared a carousel of photos from a shoot advertising their tequila, Pantalones. In the photos, the pair wear matching blue pajama tops—with no pants in sight.

In fact, it appears they're not wearing any bottoms, as their lower bodies are partially blurred. Matthew is seen standing by the stove, holding a pan with sizzling bacon, while Camila sits cross-legged on the kitchen island, mixing cocktails.

"Mom's day off," the caption read. Fans joined in the joke in the comments. "You need the blur that low… alright ALRIGHT," one person remarked. "Blur all the way down to the knees? Show off!! 😁" another wrote.

"I'm impressed that you do your own stunts including frying bacon pantless," a commenter quipped. "Cooking comando!" another exclaimed. "How to lose ur pants in 10 ways," someone else wrote, referencing the couple's earliest "no pants" ad.

In a November 2024 campaign, Camila and Matthew re-did the cover of "How to Lose a Guy in 10 Days," changing the title to "How to Lose Your Pants in 10 Ways." In the photo, Matthew poses alongside his wife in half a tux, with his bottom half blurred.

What followed in the carousel were ten images of cocktails made with Pantalones Tequila. The lovebirds—who've been married for almost 13 years—did it again at the beginning of this month, this time with a video ad. They also shared BTS clips.