Serena Williams Stuns at Her Wyn Beauty Pop-up — Reveals Key Lesson from Launching Her Cosmetics Line

The former World No. 1 tennis player recently celebrated a business milestone and opted for a daring outfit for the auspicious occasion held in her hometown.

Serena Williams attended her first-ever mobile Wyn Beauty pop-up on April 12, 2025, in Venice, California. The 23-time Grand Slam champion wore a sheer black top with a green bralette underneath.

She completed her look with a high-waist patchwork miniskirt and black strap heels. In one shot from the event, Williams holds a tennis racket and rests her elbow on a big-sized tennis ball.

Another picture shows the athlete, who styled her locks in curls, posing beside a large lime-green display shaped like a makeup container.

Williams took to her Instagram account and shared that her company is marking its first anniversary. In a clip, the 43-year-old further expressed:

"I'm excited to be here. [...] Wyn Beauty is active beauty for everyday woman [sic]."

She walked into a round of applause inside the venue and explained her passion for the brand. "I've always been obsessed with beauty," Williams admitted.

For her, it has always been about bringing a full-on clean beauty to life, active beauty because she is an active person. While playing tennis she gets sweaty. That said, the sports star had always wanted to create something she could play tennis in.

In a recent candid interview, the public figure revealed that the one lesson she learned from launching her makeup brand is endurance:

"It takes a lot of resilience. I feel like I knew I had that because of my sports background, but I feel like now I have that even more, because I'm really resilient as a founder, as an entrepreneur, and understanding of the time and dedication that goes into building a brand."

As for having confidence in herself, Williams credits her parents for instilling that in her from a young age. They've always told her she is "beautiful" and "gorgeous."